Analytics & Growth Strategy · Calgary, Alberta
Know what is working. Improve what is not.
Connect campaign activity with real inquiries and use the evidence to choose your next improvement.
The problem we help solve
Clicks and impressions are easy to report. They do not tell you whether your team received a suitable request, booked a consultation or won a customer. Inconsistent events and missing sales feedback can make a dashboard look more complete than it really is.
How Arraigo helps
We agree on useful business outcomes before adding charts. We audit current tags, define conversion events and map the stages your systems can actually verify. Then we build a readable view of sources, inquiries and bottlenecks, with clear limits where data is incomplete.
What we can deliver
- Campaign and website measurement audit
- Successful form and call conversion tracking
- Source attribution and funnel analysis
- Practical marketing dashboards
- Lead-quality review and monthly reporting
- Prioritized experiments and recommendations
Specific deliverables, timelines, access and usage are agreed in your proposal. We can begin with one priority and expand when there is a clear reason to do so.
An example customer journey
Illustrative journey: an ad visitor starts a form, submits it successfully and receives a response from your team. The website records the submission. A confirmed consultation or sale appears only when the booking system or CRM supplies that evidence.
When this service fits
Useful when you cannot tell which channels produce opportunities, when dashboards disagree or before scaling advertising. We can start with a small set of reliable events rather than tracking everything a visitor does.
How results are measured
We review event quality, inquiry conversion, qualified lead cost and supported later stages. Attribution is imperfect: consent choices, device changes and offline conversations leave gaps. We explain those limitations and keep personal form details out of analytics.
Frequently asked questions
Can you measure every sale automatically?
Only if the business process and integrations supply a trustworthy completion signal. Otherwise we document the missing stage.
Do I need to understand analytics software?
No. We explain what changed, what it may mean and which action deserves attention. Tools support that conversation.
A clear starting point
Ongoing management starts at CAD $1,000/month with a defined scope. Advertising is separate. Websites, custom automations and integrations are quoted by project. The initial 20-minute call is a no-obligation discussion about goals and fit.
Services that work together
Google Ads & PPC
Reach people actively searching for services like yours. We plan and improve search campaigns around lead quality, conversions and budget efficiency.
Sales Funnels & Conversion
Connect your offer, landing page, contact process and follow-up so interested people can keep moving.
Lead Generation
Choose the right acquisition channel, capture useful details and give your team a clearer handoff.