Google Ads & PPC · Calgary, Alberta
Google Ads management focused on real business opportunities.
Reach people actively searching for services like yours. We plan and improve search campaigns around lead quality, conversions and budget efficiency.
The problem we help solve
Paying for a click is easy. Knowing whether it came from someone in your service area who needs your work is harder. Broad keywords, irrelevant searches and weak landing pages can consume a budget without creating useful conversations.
How Arraigo helps
We start with your services, geography, capacity and customer value. Together we choose a focused campaign and a realistic advertising budget. Search terms and negative keywords help keep attention on relevant demand; ad copy and landing pages explain what the customer can expect.
What we can deliver
- Search campaign and keyword planning
- Geographic targeting and negative keywords
- Ad copy aligned with your services
- Landing-page and quote-request recommendations
- Conversion tracking and lead-quality reviews
- Budget monitoring and ongoing optimization
Specific deliverables, timelines, access and usage are agreed in your proposal. We can begin with one priority and expand when there is a clear reason to do so.
An example customer journey
Illustrative journey: someone searches for an electrician in their area, sees an ad for the relevant service, opens a focused page and requests a quote. Your team assesses the request and confirms availability. We measure each supported step separately.
When this service fits
Useful when customers already search for your services and the economics can support paid acquisition. A limited service area or modest capacity often calls for a smaller, focused launch. We may recommend fixing the contact experience before buying more traffic.
How results are measured
We review search relevance, calls, successful forms and cost per inquiry. With reliable feedback from your team, we can distinguish qualified leads and booked opportunities. A click on a phone number alone does not prove a conversation occurred.
Frequently asked questions
Is advertising included in management?
No. Management starts at CAD $1,000/month for agreed work. Platform advertising spend is separate and is confirmed before launch.
Can you guarantee top placement or a return?
No. Auction competition, demand, budget, your offer and your sales process affect results. We set priorities and review actual outcomes.
A clear starting point
Ongoing management starts at CAD $1,000/month with a defined scope. Advertising is separate. Websites, custom automations and integrations are quoted by project. The initial 20-minute call is a no-obligation discussion about goals and fit.
Services that work together
Websites & Landing Pages
A professional, fast website should help people understand your services and know exactly how to contact you.
Analytics & Growth Strategy
Connect campaign activity with real inquiries and use the evidence to choose your next improvement.
Lead Generation
Choose the right acquisition channel, capture useful details and give your team a clearer handoff.
YOUR NEXT STEP
Let’s talk about growing your business.
Tell us a little about your business and what you would like to improve. Leo will review your request and reply personally. After sending it, you can choose a time for your free 20-minute growth call.
Management starts at CAD $1,000/month. Advertising is separate.