Facebook & Instagram Ads · Calgary, Alberta
Facebook & Instagram ads that help your business get noticed.
Introduce your services to relevant people and give them a clear reason to start a conversation.
The problem we help solve
Social advertising reaches people while they browse, rather than when they explicitly search for your service. An attractive image can generate attention without producing a suitable inquiry. The offer, message and follow-up need to fit that context.
How Arraigo helps
We assess whether Meta is appropriate for your market before recommending it. We define an audience, develop creative directions and choose a lead form or website conversion flow. Campaign structure, geographic relevance and a clear message help set expectations before someone contacts you.
What we can deliver
- Audience and offer strategy
- Creative messaging and ad variations
- Campaign structure and budget planning
- Lead forms or website conversion setup
- Consent-aware event tracking
- Retargeting where appropriate and permitted
Specific deliverables, timelines, access and usage are agreed in your proposal. We can begin with one priority and expand when there is a clear reason to do so.
An example customer journey
Illustrative journey: a homeowner discovers your service on Instagram, reads the offer and submits a short inquiry. An acknowledgment explains the next step, and your team follows up to check fit. The ad creates interest; a real conversation establishes the opportunity.
When this service fits
Can suit services with a visual story, a clear offer or a longer consideration period. It is not the right channel for every business. Urgent, search-driven demand may make Google Ads a stronger starting point.
How results are measured
We review completed inquiries, relevance, cost per lead and subsequent appointments when verified. Lead-quality feedback matters more than cheap form submissions. Retargeting depends on consent, audience size and platform eligibility.
Frequently asked questions
Should I run Meta and Google Ads together?
Only if the scope, budget and follow-up capacity support both. Starting with one channel can make the learning clearer.
Will every lead be ready to buy?
No. Social discovery often starts earlier in the decision process. Clear qualification and timely follow-up are essential.
A clear starting point
Ongoing management starts at CAD $1,000/month with a defined scope. Advertising is separate. Websites, custom automations and integrations are quoted by project. The initial 20-minute call is a no-obligation discussion about goals and fit.
Services that work together
Sales Funnels & Conversion
Connect your offer, landing page, contact process and follow-up so interested people can keep moving.
Lead Follow-Up
Organize incoming inquiries, give each request an owner and make the next step easier to manage.
Analytics & Growth Strategy
Connect campaign activity with real inquiries and use the evidence to choose your next improvement.