ARRAIGO DIGITAL · PAINTERS
Google Ads for painters in Calgary
Split interior, exterior and cabinet painting into separate campaigns. Raise exterior budgets before the season starts and give estimate requests their own conversion goal.
How we apply it to painting
Review search terms for DIY questions, paint brands, colour ideas and jobs you do not take. Set budget by season, job value and how many estimates your crew can handle.
What we implement and review
We map keywords and exclusions, write ads around the painting job the customer needs and connect campaigns to call and form tracking. With your feedback on which estimates turned into jobs, we decide where to move budget.
What this looks like in practice
In an exterior campaign, searches like "best exterior paint colours" or "how to paint siding" go on the exclusion list, while an in-area estimate request counts toward the goal. Review cabinet painting separately because it has its own season and price range.
Explore trade-specific services
Let’s choose the first painting job to grow.
Bring the type of painting work you want more of, your current website and the areas your crew covers. In a free 20-minute call, we’ll discuss what to measure and where to start.