ARRAIGO DIGITAL · INDUSTRIES
Google Ads for HVAC in Calgary
Split no-heat searches from planned installs and tune-ups. Set schedules around dispatch coverage and give replacement estimates their own conversion goal.
How we apply it to your trade
Review search terms for equipment parts, manuals and DIY queries. Set budget by seasonal demand, job value and crew capacity.
What we implement and review
We map keywords and exclusions, build ads around the job customers need, and connect campaigns to call and form tracking. With dispatch feedback, we review which search terms generate booked work before moving budget.
What this looks like in practice
For a no-heat campaign, a search for furnace parts goes on the exclusion list while an in-area call that books a diagnosis counts toward the campaign goal. Review replacement estimates separately because their buying cycle is longer.
Explore trade-specific services
Let’s choose the first job type to grow.
Bring your priority service, current website and the areas your team can cover. In a free 20-minute call, we’ll discuss what to measure and where to start.